LO3 Originate and Plan television idents to a brief

Assignment 3
LO3 Originate and Plan television idents to a brief

Pre-production planning to include

• Written proposal (pitch script) 
• Begin with an investigation into the chosen Channel
• Generate a theme and initial ideas for your indents


• Designs for idents minimum of 4 (including final choice of ident to be produced with rationale, thumbnail sketches are acceptable as are Moodboards)
• Similar products with analysis (Moodboard)
• Storyboards (if required)
• Psychographic detail on the channel chosen
• What is a suite of idents and what function do they perform?
• Seasonality if appropriate (Is it for Christmas?)
• Production Diary

Assignment 4
LO4 Be able to produce a television ident to a brief


See Moodle for assignment detail